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Drutex is a sponsor of the television broadcasting of the Polish National Team matches in the League of Nations.

2018/09/06

Drutex brand has been associated with football for ages, both on local, national and international levels. We have been involved in numerous initiatives that promote football. We have carried out a lot of projects in this field, from support for football teams, cooperation with world-class footballers such as Jakub Błaszczykowski, Philipp Lahm or Andrea Pirlo, to various initiatives promoting football in Poland and abroad. It constitutes an opportunity to build the company image as a reliable partner and to evoke positive emotions and establish a bond with the Clients worldwide. Our ongoing activities in this field confirm the strategy effectiveness and motivate us to take up other challenges in this area. Support for the Polish National Team through sponsorship of TV broadcasts is just a small step towards other big marketing ideas regarding sports marketing. I believe that our team, with the new coach, Jerzy Brzęczek, will bring us a lot of positive thrill and will give us a chance to celebrate football success – says Adam Leik, marketing director at Drutex.

The League of Nations is a new international competition where 55 UEFA national teams take part, divided into 4 divisions. Poland will play in the strongest, A division. We hope that, led by the new coach, it will manage to advance to the nest year Final Four.

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