DRUTEX on Italy's biggest screens. A campaign on Mediaset and during prime time on RAI 1

DRUTEX is strengthening its presence on the Italian market by launching a large-scale television campaign covering all Mediaset Group channels and Rai 1. For three weeks, the brand will reach millions of viewers across the country—both during the most popular shows of the fall lineup and during the Italian national soccer team’s most important matches.

The first part of the campaign consists of two commercials, lasting 10 and 15 seconds, which will air a total of 460 times across all Mediaset channels. DRUTEX ads will appear during popular TV series, news and entertainment programs, and in prime-time slots. The brand will be featured, among other places, during “Grande Fratello,” one of the most important shows in Canale 5’s fall lineup.

The campaign will also include “Studio Sport”—a highly regarded news program covering the most important events in Italian and international sports. On October 11, DRUTEX spots will air both at the beginning and end of the program, ensuring the brand a particularly prominent presence.

The next step is DRUTEX’s debut during prime time on Rai 1. The brand’s commercial will air during two highly anticipated matches featuring the Italian national team. The first broadcast is scheduled to coincide with the France–Italy match, broadcast from the Stade de France in Saint-Denis. DRUTEX will also appear on Rai 1 during the Italy–Turkey match, played at the Stadio Renato Dall’Ara in Bologna.

The commercial will air immediately after the end of that match, which is expected to draw an audience of approximately 7 million people. The campaign’s presence on the RaiPlay platform will further expand its reach to users of the broadcaster’s digital channels.

The campaign’s main message centers on the values that have been building DRUTEX’s international reputation for years: quality, innovation, and operational efficiency. A special focus is placed on one of the company’s key competitive advantages—the ability to deliver products in just 10 business days. This is made possible by modern production facilities and an efficient logistics model that combines speed, reliability, and high-quality service.

The company’s presence across the entire Mediaset network and during major soccer events on Rai 1 marks the next stage in the brand’s consistent growth in Italy. The campaign significantly boosts DRUTEX’s brand recognition and allows the company to reach millions of potential customers in one of Europe’s most important markets.