DRUTEX presenting novelties in the fashion capital

Between 15 and 18 November DRUTEX presented its offer at  MADE EXPO, the Milan trade fair – one of the biggest events in the construction industry in Europe. The visitors could see numerous novelties in the wide product range of the Polish window and door producer – one of the European leaders in the industry. 

MADE EXPO exhibition is held biennially. Milan hosted hundreds of companies from all around the world for the 11th time. DRUTEX is a regular participant in the trade fair. This year’s stand covered the surface of 200 square meters. 

In Milan DRUTEX showcased a number of original solutions that stand out for unique design and quality, dedicated to i.a. the Italian market. The visitors to the stand of the Polish company could discover product novelties, perfectly in line with global trends regarding energy efficiency and innovation. One of the solutions is Iglo Energy Alucover, a window with a PVC clad which is especially popular in the Italian market, and it stands out for modern design that responds to current architectural trends as well as thermal insulation parameters. 

DRUTEX also presented the modern Iglo Slide system for patio doors and slide windows, that offers usage comfort and is perfect in rooms where it is impossible to apply traditional window and door solutions. 

The wide offer at MADE EXPO featured also pergolas and new models of door panels.  

DRUTEX stand was highly popular, and the visitors were amazed by the quality, functionality and design of the presented windows, doors, roller shutters and façade blinds. They were also impressed with the terms of order execution, which for the Italian market amount to 10 days for PVC woodwork and 14 days for aluminum.  

The Italian direction

For ages Italy has been one of the most important export markets for DRUTEX. The tried and tested method of strengthening the position on the market and increasing brand recognition is i.a. participation in trade fairs, such as  MADE EXPO in Milan. In October DRUTEX took part in another event of this kind – SAIE in Bari.  

In order to support the company’s presence in Italy and to strengthen DRUTEX image, in October we conducted an advertising campaign on Italian television Mediaset, which was the continuation of the August radio campaign. Now DRUTEX commercials will appear on the Italian market during TV broadcast of matches of the Italian national team. 

-  The Italian market has been one of our most important export markets for many years. We constantly increase our share in Italy, as well as brand and product recognition. The trade fair is one of ways to achieve the goals. Our stands are always very popular, and the offer receives a warm welcome. The exhibition is not all. This year we have started for example showroom branding of our trade partners in Italy, from A to Z. The coherent and elegant design, modern architecture and execution distinguish our new project, received with great enthusiasm by our Clients – says Paweł Jereczek, sales director in DRUTEX.

Global direction

This year, apart from the Bari trade fair, DRUTEX has presented its offer also at one of the biggest and most important exhibition in the USA – the NAHB International Builders Show in Las Vegas, as well as the Munich BAU, top event in the construction and architecture industry in the world. The Construmat exhibition in Barcelona and SAIE in Bari also proved very fruitful. 

After  Made Expo in Milan (15-18 November) DRUTEX will showcase its offer during the Home Meeting in Ibiza (24-26 November).