DRUTEX is launching a partnership with base jumper Adrian Bartecki

Drutex is continuing to expand its activities in the field of sports marketing by launching a partnership with Adrian Bartecki – a professional base jumper who represents one of the most demanding and spectacular extreme sports disciplines.

Adrian Bartecki is an athlete who has built his position through precision, excellent preparation, and the courage to make split-second decisions. Base jumping, as one of the most demanding forms of sporting activity, requires not only perfect technique but also full control and reliability—values that have been the foundation of Drutex for years. This partnership opens a new chapter in the brand’s communication, highlighting its dynamism and readiness to push boundaries.

– Partnering with an athlete representing such a demanding discipline is a natural step in the further development of our sponsorship activities. At Drutex, we focus on precision, quality, and reliability—qualities that are crucial in the world of extreme sports. Cooperation with Adrian Bartecki is another element of our consistently implemented strategy of building a global brand based on strong and authentic partnerships – comments Tomasz Szymański, Marketing Director at Drutex.

– I can sum it up in a few words: boldly, but under control. Boldly, but safely. I’ve been practicing high-risk sports for 17 years, and people used to say, “something will happen to you—you’re taking unnecessary risks.” But it turns out that’s not the case. Just like in business, in sport you can take risks while staying in control. And I believe that without those bold decisions, we wouldn’t be where we are today. I think Drutex as a company and I as an extreme sports athlete have a lot in common – said Adrian Bartecki.

As part of the cooperation, the Drutex logo will be displayed on the athlete’s helmet and parachute, as well as in visual and communication materials related to his activities. The partnership also includes extensive promotional activities across digital channels, as well as Adrian Bartecki’s participation in marketing projects and events organized by the company. The next event will take place at the end of May in Rzeszów — it will be Poland’s first live skydive performed in front of an audience.

Drutex has been actively supporting sports for years, treating sports marketing as one of the pillars of its development strategy and global brand-building efforts. The company collaborates with top athletes, including six-time Individual Speedway World Champion Bartosz Zmarzlik, and engages in partnerships with leading football clubs in Europe. In 2025, Drutex became the Official Partner of FC Bayern Munich, one of the most successful clubs in the world, and previously established cooperation with Inter Milan. The brand has also carried out projects with clubs such as Juventus, AS Roma, Cagliari Calcio, and Palermo FC. Through the consistent execution of a strategy based on collaboration with the best, Drutex continues to strengthen its position as a global brand present in key international markets.